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Alfa Romeo X Gumball 3000

Gargash is celebrating 100 years in the UAE. In keeping with the theme of celebration of legacy we decided to participate in the 20th anniversary of Gumball 3000 with the brand Alfa Romeo. Passionate design, performance and a legacy that spans to the early 1900's makes Alfa Romeo the perfect participants for this race.

The goal was to create mass brand awareness in the middle east while also aligning the brand with super cars elevating its reputation for performance and reliability that of a Lamborghini or Ferrari.

Starting June 1st in partnership with FCA, Gargash and Alfa Romeo will be embarking on a 2.5-month long campaign which will span from the UAE across Europe and into Asia.

Team Alfa The Movie

Team Alfa's joinery began in London before moving to Chantilly, Milan, Bologna, Osaka, Kyoto, Nano and finally finished in Tokyo. Every step of the way was documented by our production team. In addition to daily campaigns on Facebook, Instagram, Snapchat and YouTube, we took also all content and produced a short film. In total 1,198,461 unique people watched Team Alfa as they raced across 8 cities, 4 countries and 2 continents.

Team Alfa The Movie Premiere at Roxy Cinemas

In partnership with Roxy Cinemas, we hosted a premiere of our Gumball 3000 movie. 200 special guests were invited including executive from FCA Middle East, Emirates Airlines and Pirelli Middle East.

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