Having a 360° view Social Media Marketing

Facebook introduced the ability to upload and view 360 degree photos and, while many couldn’t care less, many others lost their minds over this new feature!

We are now seeing the trend pick up. More and more 360° views of people’s high-rise apartments, their views and so on and so on. Don’t get me wrong, these are all fine and dandy when posting on your personal profile on Facebook, but why not use them for a more constructive purpose?

It gets annoying though when business pages decide they want to get in on all the excitement and they have absolutely no idea what type of 360° photo to share. So they share their street or some picturesque place that has no relevance to their business – all in the name of embracing a new trend.

What should you be sharing? Here are some ideas on how you can use 360 degree photos for your business.

 

Unique Perspectives are KEY

  • An amazing and unique perspective photo could be highly valuable to your posting strategy. I’m talking standing at the peak of the highest building in your city, getting a panoramic shot of the whole city view.
  • If you have a multi-level venue and you want to post from the top down or the reverse.
  • If you are going to post chef in the kitchen, get an aerial shot to avoid looking generic.
  • To capture a full venue, try to shoot where nothing obstructs your view, maybe behind the bar as the bartender’s eye.
  • If you are in a gym, behind the reception desk. It is most important to be original.

 

This invites people in to the location to really get a feel for what your location looks like and what they can expect when they visit.

Help Us Help You

The primary goal of any landing page is to collect valuable information that allows you to market to, and communicate with, potential leads. That said, after someone clicks on your Facebook ad, the copy and design of the landing page you direct them to are instrumental in the process of collecting leads.

 

Words are Important!

The first thing you need to focus on is the length Guitar of your copy on your landing page. When a person is directed to your landing page you have less than 10 seconds to grab your visitor’s attention and Fotògraf get them to convert.

Shorter copy is best used to meet an immediate goal. For example, you want wholesale nba jerseys your cheap jerseys China visitor to become a potential new client of your gym. The idea is that when people arrive at your landing page the messaging is short and world! sweet and they know exactly the action you want them to take, now. Long-copy landing pages are best used when the purpose of your Facebook ads is to educate your audience and/or create awareness for a solution your brand provides.

Be Visual…

It is important to have key visuals. cheap jerseys Our brains process images and their meanings more quickly than they do plain text. This makes sense, as 50 percent of the brain is involved in visual processing and 65 percent of people are visual learners. People geht have Google a limited time to spend on your landing page, and they — we! — are all easily distracted. To help get wholesale nfl jerseys the point of your landing page across quickly, use graphics and images to break up the page to make its content easily digestible.

Mobilize

Of Facebook’s 1.44 billion monthly active users, a whopping 40 percent of them use the social network on mobile devices only. Simple mobile usage all around is higher, it’s important that you design your landing pages with mobile in mind. There’s nothing worse than when a mobile user clicks on a promoted post or a Facebook ad in their news feed only to discover a landing page that’s either blank, doesn’t function well, or not easy to navigate on a small screen. Including a form that’s difficult to fill out via a mobile device is even worse.

Call me maybe???

If you include more than one call to action on your promoted posts’ or Facebook ads’ landing page, you risk confusing your visitors. To stay clear of this potential danger zone, eliminate all clickable items on your landing page that might distract visitors from accomplishing the primary task you set forth for them.