The primary goal of any landing page is to collect valuable information that allows you to market to, and communicate with, potential leads. That said, after someone clicks on your Facebook ad, the copy and design of the landing page you direct them to are instrumental in the process of collecting leads.
Words are Important!
The first thing you need to focus on is the length Guitar of your copy on your landing page. When a person is directed to your landing page you have less than 10 seconds to grab your visitor’s attention and Fotògraf get them to convert.
Shorter copy is best used to meet an immediate goal. For example, you want wholesale nba jerseys your cheap jerseys China visitor to become a potential new client of your gym. The idea is that when people arrive at your landing page the messaging is short and world! sweet and they know exactly the action you want them to take, now. Long-copy landing pages are best used when the purpose of your Facebook ads is to educate your audience and/or create awareness for a solution your brand provides.
It is important to have key visuals. cheap jerseys Our brains process images and their meanings more quickly than they do plain text. This makes sense, as 50 percent of the brain is involved in visual processing and 65 percent of people are visual learners. People geht have Google a limited time to spend on your landing page, and they — we! — are all easily distracted. To help get wholesale nfl jerseys the point of your landing page across quickly, use graphics and images to break up the page to make its content easily digestible.
Of Facebook’s 1.44 billion monthly active users, a whopping 40 percent of them use the social network on mobile devices only. Simple mobile usage all around is higher, it’s important that you design your landing pages with mobile in mind. There’s nothing worse than when a mobile user clicks on a promoted post or a Facebook ad in their news feed only to discover a landing page that’s either blank, doesn’t function well, or not easy to navigate on a small screen. Including a form that’s difficult to fill out via a mobile device is even worse.
Call me maybe???
If you include more than one call to action on your promoted posts’ or Facebook ads’ landing page, you risk confusing your visitors. To stay clear of this potential danger zone, eliminate all clickable items on your landing page that might distract visitors from accomplishing the primary task you set forth for them.